How to Build Partnerships With Community Organisations

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Most business owners overlook the opportunities right on their doorstep – the potential for easy growth and partnerships within their local community. It’s easy to get caught up in the race to grow your business, feeling like you need to be everywhere all the time. However, by knowing how to build partnerships with community organisations, you can effectively create win-win relationships and drive growth to your business. 

Establishing these community partnerships can be easy if you know how. However, for some business owners, it’s still a daunting task. The key is to approach the process as a community-oriented endeavor rather than a traditional business transaction. By leveraging effective communication and interpersonal skills, you’ll find more often than not that creating win-win relationships is easy. 

Are you looking to build successful community partnerships with ease? This article will empower you with the essential communication skills to build strong relationships within your local community. 

We will guide you through the process of identifying the right partners to collaborate with, and provide you with a step-by-step guide designed to create a successful partnership that benefits both your business and community. Our ABA model has helped numerous businesses achieve success through effective community engagement, and we’re excited to share this with you.


What Are Community Partnerships

Examples of Community Partnerships

how to build partnerships with community organisations

In simple, a community partnership is when a business teams up with a local organisation to achieve shared goals and objectives. This can take various forms, from sponsoring events and programs to providing resources and support.

One common example of a community partnership is the collaboration between local schools and businesses. In this partnership, a company may provide funding for school events or offer internships and apprenticeships for students, while gaining increased brand visibility and a potential talent pool in return. Nonprofit organisations also often partner with corporations to achieve their missions, with the business offering financial support, in-kind donations, or employee volunteer hours to help fulfil the organisation’s objectives.

Another type of community partnership that has become increasingly popular in recent years is partnerships to address environmental concerns. In these partnerships, businesses collaborate with local environmental groups or government agencies to organise events or adopt sustainable practices within their operations. These partnerships not only demonstrate the company’s commitment to environmental stewardship but can also resonate with eco-conscious consumers.

Overall, community partnerships are built on mutual trust, open communication, and a commitment to improving the community as a whole. By leveraging each other’s strengths and resources, businesses and local organisations can create lasting, positive impacts that benefit everyone involved.

Developing Successful Relationships

The process of reaching out and establishing connections can feel overwhelming, particularly when considering the potential benefits at stake. However, with the right approach and mindset, you’ll find that community organisations are often eager to collaborate and explore synergies.

By following the steps below, you’ll be well-equipped to maximise your chances of being warmly welcomed and greeted with open arms by potential community partners, paving the way for successful and rewarding collaborations.

How to build partnerships with community organisations: The first point of contact and introduction

When learning how to build partnerships with community organisations, it’s important to remember the four pillars of any relationship: affinity, reality, communication, and understanding.

Effective communication is essential, and it begins by identifying the right person to contact. This could be someone in charge of community outreach or a program director. When you make that initial contact, be sure to introduce yourself and your organisation, and explain your interest in partnering with them. 

At this stage, it’s important to listen and learn about their organisation and their goals, so you can determine how you can best support them. 

Building partnerships with community organisations

Let’s now talk about how to build rapport during this first point of communication. 

Building rapport is about asking questions in order to gain an understanding of them, and ensuring that they feel understood. When you’re talking to the representative of the community organisation, ask them about their mission, goals, and challenges. 

It’s important that all communication, in this case, is done with a degree of underlying affinity. Affinity is the degree of respect, regard, and interest you communicate to the other person and can range from certain facial expressions to your body language and tone of voice. By intentionally approaching someone with affinity and friendliness, they will most likely be friendly to you in return. 

Creating an atmosphere of trust and open communication

To create an atmosphere of trust and open communication, it’s important to keep in mind two key things: setting clear agreements while being transparent about what you can offer, and following up on any commitments you’ve made to the community organisation.

For instance, let’s say you run a local sporting goods store looking to sponsor a football team in your community. During the initial stages of the partnership, it’s important to be upfront about any limitations or constraints that might impact your ability to deliver on certain goals. This could include the level of financial contribution you can make, the type of equipment you can provide, or the amount of time you can commit to the team.

Next, focus on delivering on the commitments that were mutually agreed upon. If you promised to provide new jerseys for the team, make sure you deliver on that promise in a timely manner. Consistency is key to building trust, so it’s important to continue to communicate with the organisation even after the initial partnership has been established.

Building trust takes time, so be patient and persistent in your communication efforts. Make sure to check in regularly with the community organisation to assess the partnership’s progress and to make any necessary adjustments to ensure the partnership is meeting the needs of both parties.

By following these steps, you’ll be able to create a successful partnership with a community organisation. In the next section, we’ll delve into each step in detail to help you navigate the process with ease.

How to Build Partnerships with Community Organisations: Creating a Partnership Strategy

Clearly defining the partnership’s objectives and goals

After identifying common objectives, the next step is to create specific agreements for the relationship. These agreements want to be aligned with the goals that each party has. The agreements are also to be designed in order to make sure that both parties are going to achieve what they want. It’s best if these are purpose-driven, and support each party to achieve part or all of their objectives.

This may also include a timetable for reaching these aims and ambitions. Organisations may then ensure that they are working towards a unified purpose by creating clear objectives and goals.

Choosing specific actions and projects to pursue

Developing a cooperation plan requires identifying particular tasks and projects to be completed. Identifying specific initiatives, such as community outreach events, training programs, or fundraising efforts, that will be conducted to fulfill the partnership’s aims and goals.

It’s also essential to define each partner’s duties and responsibilities in these activities and develop a strategy for tracking and assessing progress.

Creating a communication and cooperation strategy

Establishing a communication and cooperation strategy is critical in building a partnership strategy. This can include defining the principal point of contact for the relationship, as well as developing a communication plan. It is also critical to describe methods for dealing with any problems that may arise and identify any additional resources or support that may be required. 

How to Build Partnerships With Community Organisations (Implementation & Management)

creating relationships with community organisations

Implementing the principle of cooperation

Once you have prepared your partnership plan, it’s time to implement it. The most important thing to keep in mind is that cooperation is key. Let’s now address the three key pillars that allow for successful cooperation to happen:

  1. Shared brightness of future – The first pillar of cooperation is having a shared vision for the partnership. This means both parties are clear on the objectives, outcomes, and goals they are working towards. It’s important to communicate this vision clearly and regularly to ensure that both parties are working towards the same goal. This shared brightness of future is to be based on clear agreements between both parties.
  1. Frequency of interaction – The second pillar of cooperation is frequency of interaction. Regular communication and interaction are crucial to maintaining a successful partnership. This includes frequent check-ins to ensure that the shared vision is still aligned. And identifying any potential issues or challenges that may arise.
  1. Provokability – The third pillar of cooperation is provokability. This only happens when both parties are willing to take responsibility for their actions. This means being open to feedback and criticism, and willing to adjust the plan as needed to ensure the partnership’s success. It also means being willing to confront and give honest feedback, even when it might upset someone.

By focusing on these three pillars, organisations will build successful partnerships that stand the test of time. 

Managing and organizing collaborative endeavors

Managing and coordinating efforts among partners is an important stage in putting a partnership into action. This can include talking with the community organisation regularly and being sensitive to their needs.

Effective communication skills such as listening to understand (not to respond) are imperative to understanding the community group’s concerns and suggestions. And thus, maintaining successful long-term partnerships.

Evaluating the partnership’s development and impact regularly

Focus on evaluating the partnership’s development to ensure that the partnership is meeting its objectives.

This can include conducting surveys or focus groups. Here, you’ll get input from community members and partners and frequently evaluate progress and track key performance indicators. Through this process, organisations can discover areas for development and make required adjustments to ensure the partnership’s success.


Building partnerships with community organisations is not just a valuable endeavor – it’s an easy win that many businesses overlook. By following the principles of effective communication, businesses can build long-lasting partnerships that benefit both parties.

To help you navigate this process with ease, we’ve provided a checklist of key takeaways:

  • Set clear agreements and be transparent about what you can offer
  • Follow up on any commitments you’ve made to the community organisation
  • Focus on delivering on mutually agreed-upon goals
  • Be patient and persistent in your communication efforts
  • Check in regularly with the community organisation to assess the partnership’s progress

By following these steps, you’ll be able to build successful community partnerships and contribute to your local community.

At Advanced Business Abilities, we provide specialised training and support for business owners seeking to drive growth through effective communication. Our expert trainers will guide you through the process of effortlessly building successful community partnerships that benefit both your business and local community. Contact us today to learn how we can help you unlock the keys to business success.

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