Introduction

Executive coaching can be a powerful driver of leadership performance and business growth – with one study finding an ROI of 788% on coaching investments. Yet many coaching programs remain surface-level – they focus on what to do, rather than digging into why leaders aren’t doing it.

As a result, even highly trained executives may struggle to apply new skills if underlying barriers remain unaddressed. Traditional coaching frameworks like the GROW model (Goal, Reality, Options, Will) or OSKAR model (Outcome, Scaling, Know-How, Affirm & Action, Review) provide useful structure, but without removing a leader’s internal resistance, progress often stalls.

In this article, we explore popular approaches to executive coaching and show why at Advanced Business Abilities (ABA), we believe true transformation comes from clearing the internal roadblocks that hold leaders back. By comparing common coaching models to ABA’s resistance-removal method, you’ll see how our approach delivers deeper, lasting change.

Popular Frameworks for Executive Coaching

Over the years, the coaching field has developed several well-known models or frameworks. These models give coaching conversations a clear roadmap – helping set goals, explore options, and define actions. Below we outline three popular executive coaching frameworks, each with its strengths and limitations:

GROW Model (Goal, Reality, Options, Will)

A classic framework introduced in the 1980s, especially common in corporate coaching. Strength: GROW provides a structured, goal-oriented conversation that creates clarity and an action focus. By walking through the coachee’s goal, current reality, options, and will (commitment), GROW makes it easier to devise measurable action steps. Limitation: GROW assumes the coachee is emotionally ready to take action. It does not inherently address emotional readiness or inner obstacles – which means if a leader harbors unspoken fears or resistance, the model alone might not surface them. While GROW’s structured approach is effective, truly “effective coaching often requires a more holistic approach” that accounts for emotional factors beyond the model.

OSKAR Model (Outcome, Scaling, Know-How, Affirm & Action, Review)

A solution-focused coaching model that encourages positivity and momentum. Strength: OSKAR is empowering and strengths-based – it helps leaders envision their desired outcome, assess where they are now, recognize existing know-how and resources, and commit to next actions. This focus on what’s working and small wins builds confidence and forward movement. Limitation: By concentrating on solutions and “what’s next,” OSKAR can overlook deeper issues. If a leader’s challenges stem from hidden fears or systemic problems, a purely solution-focused approach might neglect underlying causes or deeper issues that hinder progress.

CLEAR Model (Contract, Listen, Explore, Action, Review)

A relationship-driven framework developed by Peter Hawkins in the 1980s, often used in leadership coaching. Strength: CLEAR puts strong emphasis on the coaching relationship and reflection. The coach and client start by contracting (agreeing on goals and ground rules), then engage in deep listening and exploring of the client’s situation before moving to action and review. Limitation: CLEAR relies on insight and discussion to catalyze change. It assumes that once a leader understands their behavior and agrees to action steps, change will follow. In reality, insight alone doesn’t always dissolve inner friction or override ingrained fears.

Beyond Frameworks: Removing Resistance

Most coaching methods will tell leaders what to do – for example, what to say in a tough conversation – but they don’t address why a leader might still avoid saying it. This is the implementation gap that plagues traditional coaching efforts. At ABA, we take a different approach: instead of just teaching scripts or surface skills, we focus on removing the inner resistance that prevents leaders from using those skills in the first place. Our premise is simple: you create your own reality. In other words, a leader’s beliefs, fears, and perceptions shape their behavior and results. If a leader consciously wants to change but subconsciously resists, no amount of external “tips” will stick. True transformation occurs when that perception shifts and the internal contradictions are cleared away.

In our coaching sessions, we listen between the lines for any sign of resistance or misalignment. We pay attention to moments when a client’s words and intentions don’t quite match – these often reveal an underlying belief or fear holding them back. For example, an executive might say they value transparency, yet consistently avoid giving tough feedback. Rather than simply urging them to practice feedback techniques, we would gently probe what internal narrative makes honest feedback feel unsafe. By identifying the root cause of the resistance (e.g. fear of conflict or of being disliked), we can help the leader address it directly. This might involve reframing a limiting belief or releasing an old assumption.

Once that inner roadblock is removed, something amazing happens – change becomes almost effortless. We’ve seen it time and again: when a leader dissolves a core resistance, the behaviors they felt they couldn’t manage before suddenly come naturally. There’s no need to force new habits or memorize what to say, because the leader is no longer fighting themselves. In fact, clients often remark that after letting go of a deep fear or doubt, they start doing the “hard” things without even thinking about it. It feels frictionless. As one client described it, “when the resistance was removed, it was suddenly effortless – it was no longer something I had to remember to do or say,” and navigating difficult conversations became organic.

Crucially, ABA’s coaching doesn’t rely on teaching canned scripts or one-size-fits-all tactics. We certainly share communication techniques and leadership tools, but we recognize that knowing a technique and actually using it under pressure are two different matters. Rather than drilling clients on what to say, we ask: “What’s stopping you from saying what you already know wants to be said?” By removing the internal stopper, we ensure that when a leader learns a best practice, nothing inside them prevents them from executing it. This approach turns the usual coaching model on its head – effective coaching frees, not forces. Instead of pushing leaders to do things that feel unnatural, we make it so those productive behaviors no longer feel like a struggle at all.

Our resistance-removal method aligns with what cutting-edge leadership research is finding: sustainable change comes from shifting mindset and addressing the “inner game” of leadership, not just the outer skills. When you eliminate the internal friction, leaders don’t have to be micromanaged or continually reminded of what to do – they step into authentic alignment. The end result is frictionless leadership: leaders who act in line with their goals and values without internal drama, creating a ripple effect of trust and clarity in their teams. By owning their reality and clearing the roadblocks within, they naturally elevate their leadership presence. This is why we at ABA are so passionate about our approach – it transforms coaching from a checklist of behaviors into a profound personal evolution. Leaders emerge not with a script, but with a new way of seeing themselves and their capabilities. And that changes everything.

Case Study – From Overextension to Empowered Leadership

To illustrate how removing resistance trumps traditional advice, let’s look at a real example.

David Ashdown, CEO of a growing events business, came to coaching feeling overwhelmed. His company was expanding rapidly, but he was stretched thin – personally managing too many details, firefighting issues, and struggling to delegate. Traditional productivity coaching hadn’t helped; he already knew how to prioritize. The problem was deeper: he didn’t trust things would move without his constant oversight.

Through our sessions, we uncovered the resistance beneath that pattern: a belief that “if I’m not in control, everything will fall apart.” That narrative had kept him successful early in his career but was now limiting his effectiveness as a leader. Together, we dismantled it – helping David see that leadership isn’t about control; it’s about creating clarity and letting capable people lead.

The shift was immediate. By releasing the fear of letting go, David restructured his team and delegated strategic ownership with confidence. He reported more energy, better focus, and a renewed sense of calm. Revenue and team performance both rose as he stopped managing through pressure and started leading through trust.

Insight: When resistance dissolves, leadership becomes effortless. David didn’t learn a new system – he simply stopped getting in his own way.

Conclusion & Next Steps

Approaches to executive coaching are evolving, but one principle is clear: the most effective coaching doesn’t just add more to a leader’s plate – it frees the leader from what’s weighing them down. Traditional models like GROW, OSKAR, and CLEAR each offer valuable tools, yet they all stop short of directly confronting the internal resistance that can undermine even the best-laid plans.

In contrast, ABA’s approach starts where others end – by asking “What’s inside that’s stopping you?” and systematically working to remove those barriers. The outcome is leadership that feels effortless and authentic. When you’re no longer fighting against yourself, stepping up as a leader isn’t a forced exercise – it becomes a natural expression of who you are.As you consider your own leadership development or coaching initiatives in your organization, we encourage you to look beyond surface-level solutions.

Think about the last time you or your team struggled to implement a positive change despite having the knowledge and resources – chances are, an unseen internal hurdle was the culprit. The good news is that those hurdles can be cleared with the right guidance. If you’re ready to experience a coaching process that helps you improve corporate communication from the inside out and unlock genuinely frictionless leadership, we invite you to take the next step.

Get in touch to explore how our resistance-removal executive coaching services can catalyze your growth. Let’s transform those hidden resistances into a new level of clarity and performance – and make your leadership journey truly your own, with no holding back. Together, we’ll unlock the effortless leader in you.

Frequently Asked Questions

Q1: What are the main types of executive coaching?
Executive coaching usually falls into four categories: transformational, performance, systemic, and integrated. Transformational coaching builds self-awareness and mindset change, performance coaching sharpens specific skills, systemic coaching focuses on team and organizational alignment, and integrated coaching combines all three for complete, sustainable growth.

Q2: How is ABA’s resistance-removal approach different?
Traditional coaching focuses on what to do — setting goals, applying frameworks, or improving behaviors. ABA’s approach focuses on what’s blocking you from doing it. By identifying and clearing inner resistance, we help leaders move from theory to effortless action. When fear or doubt dissolves, execution becomes natural, not forced.

Q3: Can multiple coaching models be combined?
Yes. Structured methods like GROW or OSKAR provide clear direction, while resistance-removal ensures those plans translate into authentic follow-through. At ABA, we integrate both – pairing practical structure with mindset transformation to achieve results that last well beyond the coaching engagement.

Mike Irving